AI Engagement:
Your First Impression Shouldn't Be a Cold Connection Request. In a world of automated spam, the winning strategy is to be human. Or, at least, to sound like it. Horlio's AI Engagement engine is built on one principle: start a real conversation first. It uses generative AI to craft thoughtful, contextual comments that build rapport and make your eventual connection request a welcome follow-up, not a cold interruption.
-No credit card required-
Saved us at least 10 hours a week on prospecting.
The AI comments are indistinguishable from a human's.
Our connection acceptance rate shot up to over 70%.
Horlio found leads we never would have on our own.
It’s like having three extra SDRs on the team.
The LLM scoring is scarily accurate and saves so much time.
Finally, a tool that respects LinkedIn's rules.
We closed our biggest deal from a Horlio-initiated chat.
Setup was genuinely less than 5 minutes.
Our brand is suddenly everywhere that matters.
The Smart Search feature is an absolute game-changer.
I can't imagine going back to manual prospecting.
The quality of leads is just consistently high.
It makes our outreach feel so much more authentic.
Our pipeline has never been this predictable.
The team management features are perfect for our agency.
Social Signals found us a pocket of high-intent users.
It’s not just automation, it’s intelligent execution.
Our cost-per-lead on LinkedIn has dropped by 60%.
The weekly optimization reports are incredibly useful.
My AE's calendar is full. That's the best testimonial.
Forecasting is finally accurate because our pipeline is predictable.
Our brand's share of voice on LinkedIn skyrocketed.
This was our first sales hire. Best decision we ever made.
We productized our LinkedIn service on Horlio and tripled our margin.
Saved us at least 10 hours a week on prospecting.
The AI comments are indistinguishable from a human's.
Our connection acceptance rate shot up to over 70%.
Horlio found leads we never would have on our own.
It’s like having three extra SDRs on the team.
The LLM scoring is scarily accurate and saves so much time.
Finally, a tool that respects LinkedIn's rules.
We closed our biggest deal from a Horlio-initiated chat.
Setup was genuinely less than 5 minutes.
Our brand is suddenly everywhere that matters.
The Smart Search feature is an absolute game-changer.
I can't imagine going back to manual prospecting.
The quality of leads is just consistently high.
It makes our outreach feel so much more authentic.
Our pipeline has never been this predictable.
The team management features are perfect for our agency.
Social Signals found us a pocket of high-intent users.
It’s not just automation, it’s intelligent execution.
Our cost-per-lead on LinkedIn has dropped by 60%.
The weekly optimization reports are incredibly useful.
My AE's calendar is full. That's the best testimonial.
Forecasting is finally accurate because our pipeline is predictable.
Our brand's share of voice on LinkedIn skyrocketed.
This was our first sales hire. Best decision we ever made.
We productized our LinkedIn service on Horlio and tripled our margin.
The 1,000 search limit was strangling us. Smart Search broke the chains.
The 0-100 score is our single source of truth for lead quality.
The 'Comment-First' strategy feels less like selling and more like helping.
The dedicated proxy per seat gave our CISO the confidence to approve this.
The ROI isn't just in time saved, it's in bigger deals closed faster.
From logging in to a live mission in minutes. The onboarding is magic.
I used to spend my Monday building lists. Now I talk to warm leads.
We're showing up in conversations our competitors thought they owned.
It's the difference between a tool and a teammate.
The optimization reports told us we were targeting the wrong persona. We pivoted.
We don't do cold outreach anymore. We do Horlio outreach.
My favorite feature? The 'Approval Queue'. Total control, zero effort.
This is the only tool that understands B2B GTM strategy.
The mission context from our website was 90% perfect on the first try.
Our board was impressed with the traction data, all sourced from Horlio.
The 1,000 search limit was strangling us. Smart Search broke the chains.
The 0-100 score is our single source of truth for lead quality.
The 'Comment-First' strategy feels less like selling and more like helping.
The dedicated proxy per seat gave our CISO the confidence to approve this.
The ROI isn't just in time saved, it's in bigger deals closed faster.
From logging in to a live mission in minutes. The onboarding is magic.
I used to spend my Monday building lists. Now I talk to warm leads.
We're showing up in conversations our competitors thought they owned.
It's the difference between a tool and a teammate.
The optimization reports told us we were targeting the wrong persona. We pivoted.
We don't do cold outreach anymore. We do Horlio outreach.
My favorite feature? The 'Approval Queue'. Total control, zero effort.
This is the only tool that understands B2B GTM strategy.
The mission context from our website was 90% perfect on the first try.
Our board was impressed with the traction data, all sourced from Horlio.
1. AI Finds a Relevant Post
The AI identifies a post from a high-value prospect.
Sarah Chen
VP of Marketing at Innovate Inc.
Thinking a lot about pipeline predictability this quarter. It's not just about volume, but about the quality and velocity of leads. Standard MQLs aren't cutting it anymore. We need conversations, not just form fills. #DemandGen #B2BMarketing
Key Benefits of AI Engagement
Cold outreach is dead. Our AI uses a "Comment-First" strategy to start intelligent, human-like conversations *before* ever sending a connection request. The result? Up to 3x higher reply rates and a pipeline full of warm, receptive leads.
Context-Aware Comments
Our AI doesn't use templates. It reads the prospect's post, understands the nuance, and references your unique Mission Context to write a relevant, insightful comment every single time.
Conditional Connection
This is our strategic advantage. We only send a connection request *after* a prospect has shown interest by liking or replying to your AI's comment. This simple rule fundamentally changes the dynamic of your outreach.
Full Voice & Tone Control
You are always in control of your brand's personality. In your mission settings, define your desired Communication Tone—from "highly professional" to "witty and casual"—and the AI will adapt its style accordingly.
All the smart features you'd need
...and more — all in one place, tailored for AI Engagement.
A Closer Look at AI Engagement
Here’s how the core capabilities of AI Engagement come together to deliver exceptional results.
The 'Comment-First' Strategy.
This is the core of our philosophy. By engaging publicly with a valuable comment first, you give before you ask. You establish credibility, build familiarity, and warm up the entire interaction. It's the simple reason our users see such high acceptance rates.
Human-Like, Contextual Comments.
Our generative AI is trained to sound like a thoughtful expert, not a bot. It can reference specific points in the post, ask intelligent follow-up questions, and align its message with your company's expertise, creating an authentic and valuable interaction.
Conditional, High-Acceptance Connections.
A connection request from a stranger is spam. A connection request from someone you just had a pleasant public interaction with is a natural next step. Our conditional logic ensures you only connect with receptive, pre-warmed prospects.
Total Brand Voice Control.
Your brand isn't generic, and your comments shouldn't be either. With full control over Communication Tone, comment length, and the use of questions, hashtags, or emojis, you can ensure the AI's personality is perfectly matches your brand's.
The Manual Approval Queue.
Trust, but verify. You have the option to send every single AI-generated comment to a central Approvals Queue. Here, you can review, edit, or reject any comment before it goes live, giving you 100% final control over your brand's voice.
Safety Through Strategy.
This engagement model is inherently safer. By focusing on value-adding comments instead of high-volume, direct connection requests, you dramatically lower your risk profile on the LinkedIn platform while simultaneously building a better brand reputation.
Frequently Asked Questions
Ready to leverage AI Engagement?
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