The Old Way Isn't Working Anymore
We didn't just build a better automation tool. We built the intelligent agent we always needed.
Our Story: From Frustration to Revolution
Horlio was born from a shared frustration every B2B professional knows: LinkedIn is a goldmine of customers, but prospecting on it feels like manual labor with little reward.
We were tired of the spammy messages, the low engagement, and the endless hours spent on outreach that went nowhere. We tried every automation tool on the market, but they only made the problem worse—they just sent more spam, faster.
The realization was a lightning bolt: The problem wasn't the automation. It was the lack of intelligence. We didn't need a better bot; we needed an intelligent agent.
Our Mission: Automate Strategy, Not Just Tasks
We believe that human talent is best spent on high-value work like strategy, building relationships, and closing deals. Repetitive, top-of-funnel work should be delegated to an intelligent agent that can perform it better, faster, and at scale.
Horlio exists to transform LinkedIn from your team's biggest time-sink into your most predictable revenue channel.
The Team Behind the Agent
Michael Fink
Co-Founder & CEO
With over 15 years of experience scaling B2B SaaS companies, Michael is obsessed with building products that solve real-world GTM challenges. He experienced the pain of inefficient sales development firsthand and co-founded Horlio to build the intelligent solution he always wished he had.
Benjamin Schardt
Co-Founder & CEO
Benjamin brings a wealth of digital marketing and demand generation experience to Horlio. Having navigated the B2B landscape for years, he is passionate about helping customers leverage Horlio's powerful features to build a predictable pipeline and achieve meaningful growth through smart LinkedIn engagement.
Florian Felsing
CTO
I come from a business background, but I taught myself to code, scale SEO content engines, and build backend systems from scratch - not in theory, but in the trenches. What drives me isn’t just tech - it’s creating beautiful and elegant experiences and systems that simply work.
Bernard Miletic
Head of Product Marketing
Bernard leads our marketing efforts, telling the Horlio story to B2B teams worldwide. His deep understanding of the user journey ensures our messaging is clear, our value is tangible, and we're always listening to diverse user requirements to drive product improvements and service excellence.
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