Horlio vs. HeyReach: Surgical Intelligence vs. Scaled Management
This is a choice between two powerful but different philosophies. Do you need an AI Agent that surgically finds and warms up the best leads, or a management platform to execute high-volume outreach across many accounts? The right answer will define your success on LinkedIn.
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Which One Is Right For You? The 30-Second Answer
Choose Horlio if...
Your primary goal is generating the highest quality conversations. You believe that one interaction with a perfectly-qualified, pre-warmed lead is more valuable than 100 cold connection requests. You need a true AI Agent to handle the strategic work of sourcing, scoring, and starting conversations, maximizing the ROI of every single action.
Consider HeyReach if...
Your primary goal is managing a high volume of direct outreach across a large number of LinkedIn accounts. You need a centralized inbox to manage replies at scale and want to run A/B tests on your connection request messages. Your strategy relies on scaling a more traditional, direct outreach approach.
Feature Deep Dive: Horlio vs. HeyReach
| ASPECT | HORLIO (The AI Agent) | HEYREACH (The Automation Management Tool) |
|---|---|---|
| Core Philosophy | Surgical Intelligence. An autonomous agent focused on executing a quality-first mission. The AI's job is to find the best path to a warm lead. | Bulk Scaling & Management. An automation platform designed to manage and execute pre-defined outreach sequences at scale across many accounts. The user's job is to manage the machine. |
| Lead Qualification | AI-Powered Scoring (0-100). Every single lead and post is automatically scored for relevance against your mission before any action is taken. This ensures your outreach is always aimed at the highest-potential targets. | Manual Qualification Required. The user must build the lead list and decide on its quality. While it can process a list, it does not have a built-in AI engine to autonomously score and prioritize individual leads based on their strategic fit. |
| Sourcing Advantage | AI-Powered Sourcing. Proprietary Smart Search finds up to 50k leads (vs. LinkedIn's 1k limit). Social Signals auto-extracts prospects from viral posts. Horlio doesn't just process lists; it intelligently creates them. | Standard Sourcing. HeyReach executes outreach on lists you provide. It relies on the user to manually build and import lead lists, typically from Sales Navigator, limiting the scale and creativity of the sourcing process. |
| Team Scaling Model | Smart Seat Rotation. Intelligently rotates actions across assigned seats within a single mission to maximize reach while maintaining safety. The AI manages the workload distribution. | Multi-Account Scaling. Built to handle a large number of accounts, each running its own sequence. It excels at managing the logistics of high-volume, multi-account missions. |
| Unified Inbox | On our Public Roadmap, planned for Q4. Horlio's current focus is on the "top-of-funnel" warm-up and connection. | Mature Unified Inbox. A core strength of HeyReach. Provides a mature, centralized inbox for managing replies from all connected accounts, making it strong for teams handling high volumes of inbound responses. |
| Engagement Strategy | "Comment-First" Warm-Up. Starts conversations with intelligent comments, leading to up to 3x higher connection acceptance rates. Focus is on quality and building rapport before the connection request. | Direct Outreach. Primarily focused on sending connection requests and follow-up messages. While effective for volume, it is a colder approach that can result in lower acceptance rates and higher risk compared to a pre-warmed strategy. |
Pricing Model: Investment in Quality vs. Cost per Volume
Predictable, All-Inclusive Investment
A predictable, flat fee for an end-to-end AI agent. All core intelligence features (Smart Search, AI Scoring, Social Signals) are included. You invest in the AI agent's capability.
Cost-Effective for Mass Sending
Pricing is designed to be cost-effective, especially for teams managing a large number of accounts. The value proposition is centered on efficient management for mass outreach missions. Agency bundles are available.
The Verdict: An AI Strategist vs. a Mission Manager.
Our Take
HeyReach is a powerful and mature platform for what it does: managing high-volume, direct outreach missions across many accounts. If your strategy is a numbers game that requires a robust unified inbox to manage the replies, HeyReach is a solid choice.
Horlio, however, operates on a different strategic level. It's not just a mission manager; it's an AI strategist. It makes intelligent decisions about who to talk to (AI Scoring), how to find them (Smart Search), and the best way to approach them (Comment-First). Choose Horlio if your success is measured by the quality of your pipeline, not just the volume of your outreach.
Why High-Growth Teams Choose Horlio
- Intelligence That Scales: Don't just scale your outreach; scale your intelligence. Our AI ensures that even as you grow, every single action is the right action, aimed at the right lead.
- Safety & Reputation by Design: Our "Comment-First" strategy is inherently safer and protects your brand's reputation. It's a pull-strategy that builds rapport, unlike the push-strategy of bulk connection requests.
- A Superior Sourcing Engine: Why be limited by standard LinkedIn searches? Our Smart Search and Social Signals technologies build lead lists that are fundamentally larger and more qualified than what is possible with manual sourcing methods.
- Focus on Revenue, Not Just Replies: Horlio is designed to generate a pipeline of warm, sales-ready conversations. We optimize for the entire GTM motion, from sourcing to revenue, not just for managing replies.
Intelligence or Infrastructure? You Decide.
You've seen the difference. Do you need infrastructure to manage bulk missions, or an intelligent agent to build a high-quality pipeline? Experience the power of AI-driven precision.
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