From Content Creators to Innovators: The Birth of Horlio
Empowering Professionals around the world with the Tools We Built for Ourselves
Our Story:
At Horlio, our journey began not in a boardroom, but behind the screens of bustling content websites. As passionate content creators and digital marketers, we spent countless hours crafting articles, engaging with audiences, and building online communities. LinkedIn was a cornerstone of our strategy—a platform where we shared insights, connected with professionals, and expanded our reach.
However, we faced a significant challenge: managing and scaling our LinkedIn engagements was incredibly time-consuming. Manually reaching out, personalizing messages, and maintaining meaningful interactions became a daunting task as our networks grew. We searched for a solution that could automate these processes without sacrificing the authenticity that our audience valued. Unfortunately, the tools we found were either too generic or didn’t meet LinkedIn’s compliance standards.
So, we decided to build our own solution.
What started as an internal tool to streamline our LinkedIn engagements quickly proved to be a game-changer. We developed an AI-powered platform capable of automating personalized comments, expanding our outreach, and maintaining the genuine interactions that our audience appreciated. The results were astounding—we saved time, increased our engagement rates, and fostered even stronger connections.
Realizing the potential of this tool beyond our own needs, we founded Horlio with a clear mission: to empower professionals and businesses to build authentic relationships on LinkedIn at scale.
Today, Horlio stands as a testament to our commitment to innovation and our deep understanding of the challenges faced by professionals in the digital age. We’ve transformed our in-house solution into a powerful platform that helps users amplify their LinkedIn presence, just as it did for us.
Join us on this journey to revolutionize the way you connect and engage on LinkedIn. With Horlio, you’re not just using a tool—we’re sharing the very solution that propelled our success, crafted by content creators, for content creators and professionals alike.
Michael Fink
Michael Fink
Michael is the technological visionary behind Horlio. With over 15 years of experience in digital media, AI and machine learning, he leads our development team in creating cutting-edge solutions for LinkedIn automation. Michael’s expertise in both, the sales-side world in acquiring new clients via social media and his technical background have been crucial in developing Horlio’s advanced AI content generation capabilities.
Vlad Yurkov
Vlad is the coding wizard behind Horlio’s robust platform and Chrome extension. His innovative approach to software development ensures that Horlio stays ahead of the curve in LinkedIn automation technology. Vlad’s focus on user experience and system efficiency has been key to creating a tool that’s both powerful and user-friendly.
Benjamin Schardt
Benjamin brings a wealth of experience in digital marketing to Horlio. His deep understanding of the professional networking landscape guide our product development and business growth. Benjamin is passionate about helping professionals build meaningful connections and grow their careers through smart LinkedIn engagement.
Bernard Miletic
Bernard leads our marketing efforts, bringing Horlio’s benefits to businesses and professionals worldwide. His deep understanding of client needs and the LinkedIn ecosystem helps tailor our solutions to diverse user requirements. Bernard’s commitment to customer success drives our ongoing product improvements and service excellence.